Fractional Editorial Direction
Content + Editorial Strategy
Brand Building
AI Content Services
Specializing In Strategic Content That Builds Trust, Grows Audiences and Drives Revenue
Hi - I'm Kara!
I've spent 25+ years helping some of the most recognized names in health and wellness build trusted relationships with their audiences through content.
I've led editorial strategy, newsletters, blogs, digital magazines, launches, social campaigns, AI-assisted content workflows, and subscription publishing for brands including Denise Austin, Dr. Andrew Weil, The WEIL Nutrition Corner®, PaceWell, Jesse Itzler, Healthy Lifestyle Brands, and dozens of emerging wellness companies and brands.
Today I work with organizations that have incredible expertise, but need someone who can turn that expertise into content people read, trust, and act on.
Whether that's launching a Substack, building an editorial strategy, writing thought leadership, creating AI-powered workflows, or improving customer retention through email, I help brands create content that grows audiences and drives business.
FEATURED SERVICES
25+ Years of Content and Editorial Expertise That Converts
FRACTIONAL EDITORIAL DIRECTION
Looking for senior content leadership without a full-time hire? Over 20 years of omni-channel editorial direction tailored to your needs.
CONTENT STRATEGY
Editorial planning, messaging and audience development to help your brands voice resonate and convert.
AI CONTENT SYSTEMS
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AI workflow creation
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Editorial prompts
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Content systems
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Human + AI editing
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Style guide development
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NEWSLETTER + SUBSTACK GROWTH
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Launch strategy
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Subscriber retention
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Paid conversion
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Content planning
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Marketing optimization
HEALTH + WELLNESS COPYWRITING
From websites and emails to product marketing, expertise in crafting messaging that resonates with the intended audience.
THOUGHT LEADERSHIP
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Executive ghostwriting
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Blogs
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Newsletters
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Membership sites
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Founder voice
Kara's Portfolio
I have spent the majority of my career advancing in the Phoenix-based company Healthy Lifestyle Brands, starting as an Editorial Assistant, moving to Editorial Director, and now acting as Fractional Consultant for brands including Dr. Weil and Denise Austin. Check out the highlights of my time with Healthy Lifestyle Brands, as well as other brands I have worked with.
Career Highlights
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Launched WEIL Nutrition Corner®, growing readership to 14,000+ subscribers in six months
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Grew Denise Austin's YouTube from 120 to 100,000 subscribers in nine months
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Created Dr. Weil's Anti-Inflammatory Food Pyramid
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Built content for nationally recognized brands including Dr. Andrew Weil, Denise Austin and Jesse Itzler
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25+ years leading editorial strategy across digital, print, newsletters and AI-enabled content operations
Healthy Lifestyle Brands
20+ years full-time and consulting
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Conceptualizing and launching three+ premium sites for Dr. Weil, for significant additional revenue generation
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Grew one Dr. Weil email stream into five, reader-interest specific options providing additional revenue and reach
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Conceptualized, launched and updated Dr. Weil's Anti-Inflammatory Food Pyramid that became inspiration for True Food Kitchen Restaurants
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Helped create a Denise Austin rebrand to grow her combined audience into the millions
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Grew Denise Austin's YouTube from 71 to 1,000+ in six months, adding revenue to bottom line while increasing audience reach and upselling paid memberships
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Created widely shared content such as Denise's annual Walking Challenge that resulted in 100K+ new sign ups, magazine and product partnerships, and physical product partnerships with Easy Spirit and others
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Developed content strategy to feed into her quarterly print magazine, Denise Austin's Fit Over 50, another revenue creating stream for the company
WEIL Nutrition Corner®
Substack Newsletter
Editorial Director
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Launch Strategy
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Editorial Calendar
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Subscriber Growth
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AI Workflow
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Email Marketing
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Paid Content Strategy
Conceptualized and launched additional revenue strwam for Dr. Weil and daughter Diana Weil. Three+ posts weekly, open rate of X, has led to annual magazine and significant paid advertising.
Denise Austin Premium Membership + Magazines
Senior Content Manager
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Magazine content
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Newsletters
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Blogs
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Fitness campaigns
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Marketing + product development
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Video scripts + shoots
Ghostwriting as Denise, authored thousands of blogs that have led to a quarterly magazine, numerous paid partnerships, and PR opportunities.
Jesse Itzler's BYLR and Big A## Calendar
Content Strategy
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Website copy
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Premium membership content strategy
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Marketing
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Blogs
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Social
Helped revamp and relaunch Build Your Life Resume premium membership site, including content calendar and paywalled articles, membership engagement and more.
PaceWell Lifestyle Brand
Content Strategist
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Website copy
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Blogs
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Social
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Lead magnets
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Nutrition content
Collaborated on site development, blog and content strategy for lifestyle site.
CLIENTS
Below are some of the clients I have worked with in a variety of capacities, including overall brand development, site and newsletter management and content, email, SMS and social media marketing strategy and more.
I take pride in connecting with businesses and brands to create compelling, engaging content that keeps your unique voice and positioning consistent, intact and engaging.
Let's Work Together
I am here to help brands large and small develop and deliver messaging that resonates and converts. From your site and email content to marketing lead gens and social auditing, I've spent two decades mastering content strategy, and now I'm using AI to help brands produce better work faster - without sacrificing quality and keeping the valuable brand voice intact. I offer:
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Editorial Leadership: Developing content strategy, managing calendars, leading projects, and ensuring consistent brand voice.
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Health + Wellness Expertise: Translating complex nutrition and medical topics into accessible, evidence-based content.
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Audience Growth: Newsletters, Substack strategy, email marketing, retention, and engagement.
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AI Content System Implementation: Use AI thoughtfully to speed production while maintaining quality and brand integrity.
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Copywriting + Storytelling: The actual writing that connects with readers and drives action.
By working with a team or on my own, I have the proven ability to jumpstart new sites and products, help hone existing brands' messaging, and revive legacy brands to adapt to today's marketing and messaging.
You can contact me at karagonoscollins@gmail.com or 480.205.8833.
